Bull Market, Bear Market, Chihuahua Market?
by bmckernan For decades, social scientists interested in studying ideology have been grappling with how to appropriately examine cultural texts. On the one hand, scholars such as Adorno assert that popular texts should be primarily treated as superficial products designed to not only distract audiences but also to deny them critical agency. On the other hand, Gramsci’s conceptualization of ideology views popular culture as one possible method employed by the dominant classes to route potentially destabilizing sentiments into more ideologically...