Can green norms cross borders? The experience of Chinese students in the UK.
Much academic literature has been written about behaviour change. The traditional, ‘common-sense’ view is that attitudes precede behaviours, as stated in Azjen’s Theory of Planned Behaviour (TPB). This model has influenced policy-makers to seek to change citizens’ behaviour by simply providing information or providing feedback about the impacts of behaviour – on outcomes like our health, personal finances, the wellbeing of others, or the environment – and then hoping that enlightened citizens will do the rest. But this ‘ABC’ model...
