The DeMcDonaldization of the Internet
On this blog, I typically discuss the intersection of social theory and the changing nature of the Internet (e.g., using Marx, Bourdieu, Goffman, Bauman, DeBord and so on). In a chapter of the new third edition of the McDonaldization Reader edited by George Ritzer, I argue that what we are seeing is a general trend towards the deMcDonaldization of the Internet. The shift from a top-down centrally conceived and controlled “Web 1.0” to a more user-generated and social “Web 2.0”...
