Nudge yourself better: how to become your own Choice Architect
My PhD research is about changing people’s behaviour – how to make people lead better, greener, more sustainable lives. A key part of my outlook is how insights from so-called ‘Nudge’ theory might be used to foster change in individuals. Who better to use as an individual case study, than myself? The basic premise of Nudge is that we can improve people’s behaviour not just through the old-fashioned interventions of the State like taxing things or making things illegal: ‘shoving’...