Sociology of Media & Communication

Nudging might be sexy, but it isn’t enough.

Last week I went to a workshop in London about nudging, titled “Silver Bullets Need A Careful Aim. Dilemmas in applying behavioural insights”. It was very interesting, and my gratitude goes out to the organisers who put together a really interesting day focused on the ethics and effectiveness of ‘Nudge’, which, seven years after Thaler and Sunstein’s book of the same name was published, still seems to be capturing the imagination of academics, marketers and policy-makers. (If you have no...