Gender & Sexuality / Political & Economic Sociology / Sociology of Culture / Sociology of Media & Communication

Regulating airbrushing and the potential for disarming the advertising industry

By Rachael Liberman In an effort to put airbrushing on the legislative agenda, MP Jo Swinson and the Lib Dems in the United Kingdom have put a proposal together that would make feminist media scholars jump for joy: ban airbrushed ads aimed at those under sixteen and clearly indicate airbrushed ads aimed at adults. Swinson was quoted as saying, “Today’s unrealistic idea of what is beautiful means that young girls are under more pressure not than they were even five...