Rethinking Behavior Change, Nudge-style
A prevailing regime by which groups, organizations, and institutions attempt to alter the behavior of its members and constituents is through imposing penalties and fines, which seek to deter certain behaviors. Parking tickets intend to prevent people from parking in certain areas, sometimes at certain times. Prison sentences, and the death penalty, are intended to serve as deterrents for serious legal violations. However, fines often prompt behaviors different from what those trying to mould behavior (e.g., governments or organizations) intend....