"Those are the GIRLS' stuff!"
[youtube=http://www.youtube.com/watch?v=lRZyymYe-FQ] By linanne There is a long tradition of using gender and sexual dualism as marketing strategies in industries from technology to entertainment. Discourses in advertisements are often framed as “targeting at” whether male or female consumers. Products are also packaged in ways that are gendered according to certain sets of binary codes. Such dichotomous gender representations not only reproduce the existing social and cultural structures of gender segregation, but also inform individual and collective activities which oftentimes are responses...